November 15th, 2005
Google have absorbed another web industry; that of sophisticated web analysis software. As detailed in their press release they acquired Urchin and opened up their analysis software for free under the name of “Google Analytics”.
While it has been integrated into their AdWords service, you can also track your other keywords too:
Do you buy keywords on search engines other than Google? If you do, Google Analytics tracks them - all of your keywords, on every search engine. For both paid search and unpaid search.
You can use your Google Mail account to login to the service, or you can register immediately for a Analytics account. Once you copy and paste some Javascript into the header of your templates–you do use templates, don’t you?–it takes around 12 hours for the stats to get up and running, and an hour for subsequent statistics to be added.
November 15th, 2005 at 11:01 am
I think I’ll pass, at least for now.
November 15th, 2005 at 1:53 pm
Though not everyone’s happy:
Google: Start acting like a real business or you’re doomed
November 16th, 2005 at 9:34 pm
I’m going with Pascal and passing as well.
Google’s going to have it’s own enterprise sooner or later.
November 22nd, 2005 at 2:33 pm
I am interested to hear how it is working. I am thinking about putting it on my weblog. Does anyone have any reviews on Analytics?
November 22nd, 2005 at 7:04 pm
Hey Larrydag, I don’t personally use it, though I might in the future. You might be interested in this Sitepoint thread I know some people there have posted some feedback on the service.
The actual UI seems pretty nice from the screenshots I’ve seen though!